by Shaun Kanary | Mar 7, 2018
Snapchat Lens – First to Market & Best Performing This Lens, which was first to market for the jewelry category, was created to engage consumers, particularly millennials, and encourage them to have fun with layering and stacking, a significant jewelry trend...
by Shaun Kanary | Mar 7, 2018
Custom Design – Customer Story This video features real customers, Joe and Cheryl who, after facing some challenges, went to Jared to custom design some enhancements to Cheryl’s original engagement ring and renew their vows for one...
by Shaun Kanary | Mar 7, 2018
Make Jewelry Last This video brough a cute and light-heared approach to a dry topic, by having an unlike “expert” present complex information in a simplified manner. This video generated 689,000+...
by Shaun Kanary | Mar 7, 2018
Fashion Product Video In order to present a more on-trend approach for the Kay brand, we created a video featuring layering and stacking of bracelets and rings, and showcasing a unique, new earring style – all in a more fashion-forward style. This video...
by Shaun Kanary | Mar 6, 2018
“Mom is Everything” – Kay Jewelers Building upon the success of “What Words Can’t Say,” this long-form video was created to celebrate moms at Mother’s Day. Once again, we celebrated real people and real relationships. This video became the core of...
