by Shaun Kanary | May 12, 2023
Meet Jedora – Launch Videos When launching this new jewelry marketplace, we created content that embodied the explorer archetype and leveraged consumer insights as part of the holistic and onmi-channel GTM strategy. Here are several of the videos utilized to...
by Shaun Kanary | May 11, 2023
Diamond Fashion Videos This content provides inspiration and fashion styling ideas for incorporating diamond jewelry – or diamond simulants, such as Moissanite – into your everyday looks. Whether you’re headed to work, a special event, or date night...
by Shaun Kanary | May 11, 2023
Educational Videos In order to help educate the consumer on the products they were considering, we created a number of educational videos to demonstrate the unique attributes, origins, or history of various gems. Here are just a few examples of how the Content +...
by Shaun Kanary | May 10, 2023
Romanticizing an Unknown Gem In order to showcase the uniqueness and add some allure to this obscure gemstone called Chrome Diopside, we created several videos to showcase this gemstone jewelry in distinctive and creative ways. The first video showcases how Chrome...
by Shaun Kanary | Mar 7, 2018
“What Words Can’t Say” In the face of diminishing brand equity after some crises, the social media team was challenged to create a video that would re-engage customers, drive positive sentiment, and celebrate the brand’s 100th Anniversary in a manner...
