Meet Jedora – Launch Videos

When launching this new jewelry marketplace, we created content that embodied the explorer archetype and leveraged consumer insights as part of the holistic and onmi-channel GTM strategy. Here are several of the videos utilized to launch the brand. The content was modified to best fit the format, best practices, and consumer expectations for different media outlets (e.g., VO, different open/end slates, etc.), but these digital videos were the foundation for much of the video content. More of the creative and tactical execution plan can be found under the “Integrated Marketing” tab of my Portfolio.