Romanticizing an Unknown Gem

In order to showcase the uniqueness and add some allure to this obscure gemstone called Chrome Diopside, we created several videos to showcase this gemstone jewelry in distinctive and creative ways.

The first video showcases how Chrome Diopside was discoved and the unique conditions in which it is mined.  This video tells the story of the gem in a way that is interesting and attention-grabbing rather than taking a more direct and austere approach. 

The second video showcase the beautiful color of the stone and how it adds color to your life.  Since this gemstone is much more affordable than some of the other (more well-known) green gemstones, elevating the gem and creating a more inspirational and aspirational view further added to the perceived value of this product.