Snapchat Lens – First to Market & Best Performing
This Lens, which was first to market for the jewelry category, was created to engage consumers, particularly millennials, and encourage them to have fun with layering and stacking, a significant jewelry trend and important business initiative.
It was the company’s first foray into virtual try-ons where selfie mode empowered users to try on three different looks that could be shared with friends. There was also a secret “kiss” trigger since “Every Kiss Begins with Kay.” In world view, users could catch falling bracelets and rings to create a stacked look in a fun gaming experience.
The Lens drove 18 million impressions and 255,000 shares. It was the top performing Lens in all of retail in Q4 in terms of engagement and play time, according to Snap.
