by Shaun Kanary | May 17, 2023
Social Media Measurement – JTV When I joined the company in mid-2018, one of my immediate priorities was advancing the social media function into a business driver. At that time, the team was focused on organic social and “vanity metrics”...
by Shaun Kanary | Jan 8, 2018
Social Media Measurement – Signet Brands Social Media ROI outperforms other online and offline marketing functions. In addition to media mix modeling, I pioneered industry-first ROI studies to further demonstrate and validate the results. This resulted...
