Social Media Measurement – JTV 

When I joined the company in mid-2018, one of my immediate priorities was advancing the social media function into a business driver.  At that time, the team was focused on organic social and “vanity metrics” (e.g., fans, followers, likes, etc.) for paid social.  After an agency change and some team training, social media quickly begin to drive real results for the business. 

The function continued to scale and drove performance that out-paced budget increases (and continued to scale in 2022, even with a modest budget decrease).  Additionally, reps at various social media platforms (e.g., Meta, Pinterest, etc.) have consistently commented on our ROAS being exceptional or “off the charts.”  This, of course, comes from a diligent and strategic approach, staying on top of platform best practices, and continuous testing.