by Shaun Kanary | May 17, 2023
JTV & Jedora – PR Results Overview Q1 2023 The first quarter of 2023 is already outpacing 2022. Strategic PR efforts across the two brands in the first quarter alone resulted in several high value placements, generating 87 earned media placements...
by Shaun Kanary | May 10, 2023
JTV & Jedora – PR Results Overview 2022 In 2022, strategic PR efforts across the two brands generated 167 earned media placements with a reach of 3.9 billion impressions and advertising equivalency value of $4.25M. Coverage included product placements...
by Shaun Kanary | Mar 7, 2018
Super Bowl 50 Sizzle Reel In 2016, we continued to leverage our relationship with the Pro Football Hall of Fame and built upon the previous year’s success of appealing to the male customer (primary purchaser). We conducted a 5-day media tour at Super Bowl 50, in...
by Shaun Kanary | Mar 6, 2018
Super Bowl 51 Sizzle Reel In 2017, we once again leveraged the days leading up to the Super Bowl to conduct a comprehensive media tour. We created a unique and feel-good hook by making a donation to St. Jude Children’s Research Hospital of $100 (in celebration of...
by Shaun Kanary | Jan 30, 2018
Sports Media – Basketball Hall of Fame, Olympics, & Baseball We conducted research to determine the interests of each of our customer bases. We found that Kay purchases had a strong affinity to football, Zales purchases to basketball, and Jared purchasers...
