Super Bowl 50 Sizzle Reel

In 2016, we continued to leverage our relationship with the Pro Football Hall of Fame and built upon the previous year’s success of appealing to the male customer (primary purchaser).  

We conducted a 5-day media tour at Super Bowl 50, in partnership with Hall of Famers, Jerry Rice, Derrick Brooks, Tim Brown, and Andre Reed, and generated over 1.4 Billion impressions, over 5.4 million social media impressions, and more than $18 million in advertising equivalency.

We also leveraged other major football events that align with our peak periods, including the Draft where we worked with Jerry Rice and Andre Reed, and generated over 426 million impressions and over $2.8 million in advertising equivalency.

Ahead of the holidays (and in proximity to the buzz around the Heisman announcement), we conducted a media tour with Hall of Famer (and former Heisman winner), Marcus Allen, which generated 403 million impressions, $7.2 million in advertising equivalency.