by Shaun Kanary | May 15, 2023
Branding Branding has been called the art of differentiation – helping distinguish your product or service from the competition and demonstrate why it’s more desirable. When developing a brand management function, I take a consumer-first approach in creating a...
by Shaun Kanary | May 11, 2023
Branding A brand is more than just a name or logo. Some would say a brand is defined as the intangible sum of a product’s attributes. A brand represents a belief system that transcends your basic product or service – it lives in the hearts and minds of...
by Shaun Kanary | May 9, 2023
Branding Brands can no longer be just about the product – they need to establish trust in a unique promise about who they are, what they stand for, and what they offer. This promise must be consistently delivered through all forms of contact with the brand, including...
