Branding

A brand is more than just a name or logo. Some would say a brand is defined as the intangible sum of a product’s attributes. A brand represents a belief system that transcends your basic product or service – it lives in the hearts and minds of consumers. Brands cultivate affinity, trust, and customer loyalty, which studies have shown can increase sales and market share – and do so without the need for the same amount of promotional incentives.

Leveraging different consumer desires, category insights, and cultural needs, below is a sample of brands that were developed to serve a dual purpose – to serve as product brands on JTV thus fitting in that brand’s existing ecosystem AND to serve as stand-alone digital storefronts on the sister company and jewelry marketplace, Jedora.