Super Bowl 51 Sizzle Reel

In 2017, we once again leveraged the days leading up to the Super Bowl to conduct a comprehensive media tour.

We created a unique and feel-good hook by making a donation to St. Jude Children’s Research Hospital of $100 (in celebration of Kay’s 100th anniversary) for everyone who posted a video to social media singing the jingle, “Every Kiss Begins With Kay.” 

We worked with Hall of Famers, Marcus Allen, Derrick Brooks, Aeneas Williams, and John Randle, and generated nearly 1.7 Billion impressions, nearly 3.4 million social media impressions, nearly $16 million in advertising equivalency, and a $50,000 donation to St. Jude Children’s Research Hospital.