Social Media Measurement – Signet Brands

Social Media ROI outperforms other online and offline marketing functions.  In addition to media mix modeling, I pioneered industry-first ROI studies to further demonstrate and validate the results.  This resulted in exponential budget growth as the company realized the full potential of social media.  I also led the company in developing data-driven custom audience segment, which resulted in strong new customer acquisition, while retaining share of profitable existing customers.