“Mom is Everything” – Kay Jewelers

Building upon the success of “What Words Can’t Say,” this long-form video was created to celebrate moms at Mother’s Day. Once again, we celebrated real people and real relationships. This video became the core of our Mother’s Day marketing theme.

This video generated 10+ million impressions, 3 million video views, and 1.5+ million engagements. Fun Fact – people have spent over 4.5 years worth of time watching this video! 

This video was recognized organically by a top jewelry trade media as the #10 Jewelry Promotion of the Year in its annual list.