2017 Influencer Program
Influencer marketing has become an integral part of the marketing mix, as 86% of marketers across industries are now using influencer programs. According to multiple sources, 52% of marketers are leveraging multiple influencer types (e.g., micro, macro, etc.), and 32% are shifting from one-off campaigns to an “always on” influencer strategy. (Sources: WMI, L2)
In 2017, we worked with 246 influencers who collectively generated nearly 1,000 assets, over 541 million impressions, and 27 million engagements.
Matt Cutshall
Influencer Matt Cutshall created this video about perfecting the gift-giving moment, which generated 800,000+ organic views (Kay).
Josh Darnit
Influencer Josh Darnit created this video in which his kids steal the spotlight from giving the perfect gift, which generated 25,000+ organic views (Kay).
Thomas Sanders
Influencer Thomas Sanders created this video about the perfect gift to reflect a mother’s love, which generated 828,000 impressions, 350,000+ views, and 73,000 engagements (Kay).
Cody Johns
Influencer Cody Johns created this video in which he reflects on some of the milestones of his relationship while finding the perfect gift to give his wife in celebration of their most special moments together – reflective of the sentimental and high quality experience at Jared, which generated impressions (Jared The Galleria of Jewelry).
Jaci Marie Smith
Influencer Jaci Marie Smith created this gifting video for fashionista brand, Zales, which generated 133,000+ organic views.
Nilla Leifers
Influencer Nilla Leifers created this video about a romantic and special day for fashionista brand, Zales, which generated 35,000+ organic views.