Celebrity Seeding

 

  • Launched and cultivated celebrity seeding program; evaluated target awards shows to maximize exposure and ensure top tier talent availability, strategized on celebrity targets, negotiated contracts with celebrities/celebrity teams, secured approvals, and trafficked media coverage to ensure brand credits.

  • From 2012 – 2016, generated 7.1 billion impressions and $61.4 million in advertising equivalency; negotiated over 50 contracts for celebrity name, photo, and likeness rights on primarily A and B-list talent; program generated increasing results each year, culminating with nearly 1.7 billion impressions and nearly $25 million in advertising equivalency in 2016 across three major red carpet events.

 

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