Basketball Hall of Fame – Facebook Live from the Red Carpet

Hosted multiple Facebook Live videos during the Basketball Hall of Fame enshrinement weekend, including one from inside the museum that highlighted the relationship with Zales as the Official Ring Provider to the Basketball Hall of Fame and showcased the ring, as well as live red carpet interviews with inductees from the current class (Tracey McGrady) and the previous year’s class (the first class to receive the new ring) (Cheryl Swoops). The ring presentation ceremony was also streamed live and additional interviews/behind-the-scenes views were shared featuring the current enshrinement class. 

The Live videos generated 71,000+ views organically.