2022 Influencer Program

Data shows that audiences prefer authentic content, like that generated by influencers or creators, over traditional, studio shot content. We augment our content strategies with this easy, scalable, cost-effective, and high performing content source. Influencer generated content (IGC) can become a valuable driver of marketing performance across every channel. 

High performing: 

• Influencer content earns 8x more engagement than brand-directed content.
• Social campaigns see 20-50% lift in engagement when incorporating IGC.
• 57% of marketers agree that IGC outperforms branded content.

Personalized & Diversified: 

• Since IGC comes from an array of individuals, it gives advertisers the ability to authentically deliver more tailored content to different audiences.

Scalable and Inexpensive:

• Influencers act as a distributed army of content creators. IGC is faster and more cost effective to create than most studio-shot creative.

(Sources: Influencer Marketing Hub, Mediakix, Rakuten)

In 2022, we worked with 129 influencers who collectively generated 1,426 assets and nearly 20M impressions.