Proposing? Kay Jewelers Can Help!
Building upon the success of “What Words Can’t Say,” this long-form video and corresponding series again leveraged real people and real emotions. It acknowledges the nervousness and anxiety men feel when buying an engagement ring and proposing, but strives to reinforce that Kay can help find the perfect ring to represent your love.
Thus far, these videos have generated 6.6 million impressions and 3.4 million views.
Fun fact – people have spent 2.25+ years watching the main video alone!
Bumper Ad
This 6-second bumper ad was paired with proposal content to further engage users and drive them down the funnel.
Proposing Series – 4c’s of a Diamond
Part of the “Proposing…” series, this video acknowledges the uncertainty people feel around the technicality of diamonds, but serves as a reminder that Kay can help.
Proposing Series
“A Very ‘Us’ Engagement Story”
Proposing Series
“Finding the Perfect Engagement Ring”